The article presents the results of the analysis of the marketing potential of fortified food products for the nutrition of women during breastfeeding and pregnancy. Catering for pregnant women is one of the important conditions for the normal pregnancy, stable functioning of the organs and systems of a woman during this difficult period and the birth of a healthy baby. There is a deficiency of a wide range of nutrients in pregnant and lactating women in various regions of Russia, so this problem solution can be considered a very promising direction in the state food industry.
In the course of marketing research, a simultaneous cross-sectional study has been carried out, the possibility of using a food enrichment system from domestic raw materials of deep processing to produce an assortment of functional pastes has been assessed. The demand for the developed product line of products in the market has been studied and a target audience has been revealed.
The calculations of the optimal price level for fortified products for the therapeutic and prophylactic nutrition of pregnant women are presented, the range of retail prices per unit of finished product has been determined. The potential market capacity has been estimated, the values obtained in answering the questions of marketing research have been taken as an assumption. The results obtained indicate that the increase in the price of developed finished products compared to traditional don’t not go beyond the purchasing power of the target audience. At the same time, the proposed product line of pastes with a therapeutic and prophylactic orientation will make it possible to correct violations of female homeostasis during pregnancy and breastfeeding

Qualitative characteristics of tobacco aerosol for shisha are determined by the functional purpose and depend on the component composition of the tobacco mixture and the coal used.
The purpose of the research is to develop a methodology for the comprehensive assessment of tobacco for shisha based on modern methods of product quality control and includes the following steps:
- monitoring of the studies to determine the component composition of the hookah mixture and the aerosol produced;
- analysis of hookah mixture testing modes and development of an aerosol generation protocol;
- development of a method for collecting aerosol on a laboratory smoking machine; 
- quantitative analysis of toxic analytes by HPLC MS / MS method.
Methods have been developed for the machine generation and collection of tobacco aerosol for hookah, taking into account low concentrations of the analyzed toxic substances.
The expediency of using the HPLC MS / MS method to determine the quantity of the following substances in tobacco aerosol for shisha has been substantiated:
- carbonyl compounds (formaldehyde, acetaldehyde, acrolein) by detection on an electrospray source in the negative polarity mode
- tobacco specific nitrosoamines (NNN and NNK) by detection on an electrospray source in the positive polarity mode.
During the research laboratory and analytical equipment was used: a five-channel linear CERULEAN SM 405 smoking machine; Thermo Scientific Dionex UltiMate 3000 liquid chromatograph and TSQ Quantiva mass spectrometer.
Obtaining experimental data on the quantitative determination of the component composition of the aerosol produced by tobacco for shisha using hookah systems is relevant for assessing toxic characteristics of the product.

The article presents the results of assessing the competitive potential of enriched functional bakery products. Developments in the field of creating functional enriched food products are a priority area that allows implementing the concept of healthy nutrition of the population of the Russian Federation because their consumption will ensure normal nutritional status due to macro- and micronutrients. A comprehensive indicator namely, its competitive potential, along with quality, safety, nutritional value, and preservation characteristics is of particular importance when producing the developed product.
The competitive potential of a functional bakery product has been evaluated by five groups of indicators: functional efficiency; safety; standardization; reliability; patent law, in comparison with the basic unenriched bakery product, considered as the standard. An analysis of the evaluation results shows that the competitive potential of the developed bread exceeds this indicator for the base product by 1.6 times, due to the fact that the developed bread is characterized by a higher indicator of functional efficiency, especially according to the content of dietary fiber (Qrel = 9.105), copper (Qrel = 2,667), phosphorus (Qrel = 1,694), potassium (Qrel = 1,445) and the range of functionality (Qrel = 1,5). In addition, the patent legal indicator and the reliability indicator of the developed functional bread enriched with «Grushevaya» food supplement exceed the base product (Qrel = 2.0) and (Qrel = 1.5), respectively. 
It has been shown that the competitive potential of the developed bread exceeds this indicator for the base product is almost 2 times, since it is characterized by a higher indicator of functional efficiency, especially according to the content of dietary fiber (Qrel = 13,500), copper (Qrel = 4,500), phosphorus (Qrel = 1,932), potassium (Qrel = 1,676) R-active substances (Qrel = 1.275) and the range of functionality (Qrel = 1.5). It should be noted that the patent-legal indicator and the reliability indicator of functional buns enriched with Grushevaya food supplement also exceed the base product (Qrel = 2.0) and (Qrel = 1.5), respectively. Thus, it has been found that the competitive potential of the developed functional bakery products (bread and rolls), enriched with Grushevaya food supplement, is significantly higher than the competitive potential of the basic products – bread and rolls.

The consumer market for tobacco products is highly segmented by type of product, assortment, taste preferences of consumers and cost: these are traditional cigarettes, cigars, cigarillos, pipe and smoking tobacco, as well as  innovative products – various types of nonsmoking products – oral tobacco (sucking, chewing) and nasal (snuff).
Traditional types of tobacco products are well studied, have clearly defined requirements formulated in government documents.
Recently appeared in a large assortment of non-smoking tobacco products are positioned by manufacturers as a less toxic alternative to smoking tobacco and the possibility of painless smoking cessation.
In this situation there is a need to reduce toxicity and to produce high quality products.
Identification issues step forward, i.e. attribution of products to one form or another.
In particular, the identification of non-smoking oral tobacco tobaccos, which have similar methods of consumption, component composition and differ only in individual technological methods, is very serious.
The article deals with important and relevant issues of identification of non-smoking tobacco products and methods for determining technological indicators.
As a result of the studies, the identification features of chewing tobacco have been established and draft methods for determining the fractional composition and humidity of chewing tobacco developed.

The need for constant monitoring of the content of substances in innovative nicotinecontaining products – heated tobacco – is due to possible risks to the health of consumers. The article describes the method for determining nicotine, glycerol and propylene glycol in stick fillers for electric tobacco heating systems (ESNT) using the gas chromatographic method, which includes the procedure for preparing the initial standard and extracting solutions, preparing calibration solutions, preparing a sample for analysis, chromatographic conditions. 
The results of the study to determine the content of nicotine, glycerol, propylene glycol in control samples of tobacco stick fillers for ESNT and a statistical analysis of the results have been presented. Experimental data on the content of nicotine, glycerol, propylene glycol in tobacco fillers in 15 commercial stick samples for electric systems of heated tobacco of Russian and foreign manufacturers have been presented. It has been experimentally confirmed that the component composition of tobacco stick fillers for ESNT depends on the formulation of the blendings and the characteristics of the manufacturing process. The developed procedure for the determination of nicotine, glycerol, and propylene glycol in the tobacco stick fillers for ESNT using the gas chromatographic method allows us to obtain reliable analysis results, to control the content of these substances in products, thereby identifying sources of possible danger to consumers in a timely manner.

The article shows the feasibility of using vegetable fillers in the production of granulated cottage cheese. The theoretical and experimental substantiation has been given. The possibility of using vegetable fillers in the production of granulated cottage cheese has been investigated. The objects of the study are: grained cottage cheese; «Half-sour dill pickles» vegetable filler; sample tests of cottage cheese with vegetable filler «Half-sour dill cucumbers»; control sample without the filler. Production of the studied samples was carried out in accordance with the TI TC following the generally accepted technology for the production of grained cottage cheese. Organoleptic and physical and chemical evaluation of experimental samples has been carried out in accordance with the established requirements of the standards.
As part of the research, technological compatibility of the «Half-sour dill pickles» vegetable filler and cottage cheese has been studied, the effect of vegetable fillers on the organoleptic and physical and chemical characteristics of the finished product has been shown.
The optimal ratio of the main ingredients in the formulation has been experimentally revealed. The optimal formulation has been calculated and the technology for the production of a new product developed. The results of the study indicate that the developed product meets the requirements of regulatory and technical documentation and can be recommended as dietary and sport nutrition due to its physical and chemical, organoleptic and  microbiological indicators.

Treatment of solutions of beet molasses with 5 strains of microorganisms belonging to 4 species in order to enrich the solutions with β-carotene, vitamin B2 and organic acids have been studied. The influence of the initial pH value, as well as the optimal dry matter content in molasses solutions, which ensure the effective vital activity of microorganisms with the synthesis of biologically active substances, has been revealed. It has been found that F-3758 and F-3759 Blakeslea trispora strains in molasses solutions are not capable of synthesizing β-carotene.
It has been found that B-501 Bacillus subtilis strain exhibits high activity in molasses solutions with initial pH values of 7.0 and 8.5 and a dry matter content of not more than 20 %. As a result of life activity in molasses solutions of Bacillus subtilis, strain B-501 synthesizes vitamin B2 in the amount of 1.42-1.93 mg/g of sugars. It has been revealed that Y-2482 Debaryomyces hansenii strain in molasses solution with an initial pH of 7.0 synthesizes organic acids in an amount of 1.790 (mmol/100 ml)/g of sugars. In addition, Y-2482 Debaryomyces hansenii strain is capable of vital activity in solution with an initial pH of 8.5, but some of its vital products are neutralized. It has been established that Y-2305 Guehomyces pullulans is capable of vital activity in molasses solutions, however, its vital products are not only organic acids, but also some compounds with oxy groups, as a result of which they are neutralized. Ultimately, the amount of synthesized Y-2305 Guehomyces pullulans organic acids is 0.2 (mmol/100 ml)/g of sugar. It has been proved that B-501 Bacillus subtilis strain and Y-2482 Debaryomyces hansenii strain are promising strains for enriching beet molasses solutions with biologically active substances.

The article presents the results of determining the expiry date of Grushevaya food supplement obtained from the secondary resources of the processing of «Conference» pears. The use of secondary resources to obtain finished products in the form of food additives and the assessment of their consumer properties is an urgent task. One of the important consumer properties of food products is its storability along with organoleptic, physical and chemical and functional properties, as well as safety and nutritional value, which determines its shelf life,
The aim of the research is to determine the shelf life of Grushevaya supplement. Changes in microbiological safety indicators during storage of Grushevaya food supplement, namely, the number of mesophilic aerobic and facultative anaerobic microorganisms (QMAFAnM), the number of molds, bacteria of Escherichia coli group (coliforms) and pathogenic microorganisms have been studied, and 18 months period has been established as its shelf life. It has been found that during the shelf life the loss of vitamin C and polyphenolic compounds in its composition is 5.5 % and 4.8 %, respectively. It has been revealed that the antioxidant activity, determined in experiments in vitro and in vivo of the food supplement after 18 months of storage differs slightly compared with those for a freshly prepared supplement.
The same pattern has been established in in vivo experiments on manifestation of hepatoprotective properties in freshly prepared supplement after 18 months of storage.

Nicotine-containing products (NCP) are innovative products containing nicotine, including heated tobacco and liquids for electronic nicotine delivery systems. NCP consumption using nicotine delivery systems (NDS) occurs by inhaling the aerosol generated by heating tobacco/tobacco filler or nicotine-containing liquids.
Considering nicotine-containing products as an alternative to traditional smoking determines the need to study the component composition of the generated aerosol. The quantitative determination of the toxic components of nicotine-containing products and the aerosol produced is carried out in many scientific and production laboratories. The monitoring of world studies that are potentially applicable to determine the priority toxic components in the NCP aerosol.
The development of an integrated methodology for sample preparation (generation, collection of aerosol components) and instrumental determination of toxic compounds of NCP aerosol is an urgent task in terms of assessing product risks.
The article presents the results of studies conducted in the Laboratory of the technology for tobacco production of the FSBSI RSRITTI on the choice of aerosol generation modes for testing NCPs of various designs on a Cerulean SM 405 smoking machine.
As a result of the research, a technique has been developed for machine generation of aerosol to determine the toxicity level of NCPs based on the content of carbonyl compounds and nitrosoamines.

A changing world and global trends are both challenges that need to be answered and chances that can be taken by creating and introducing innovations. The results of the survey among the leaders of large companies have shown that more than 80 % of them believe that innovation is the most important factor for success, but less than 10 % are satisfied with the level of innovation development in their company or even deal with this issue [1]. This underlines the relevance of the topic of innovation.
The purpose of the article is to assess success factors in the development of innovations, identify obstacles to the realization of the potential of innovations, and suggest tools for developing innovations in terms of speed and scale of transformations by evaluating the effectiveness of companies in innovation. At the same time, modern methods of scientific knowledge are used: analysis, synthesis, induction, abstraction.
The article identifies success factors in the development of innovations: innovative strategy and ambitious goal-setting; the broadest search for opportunities; the availability of an appropriate organizational structure and resources – finances, personnel and skills; optimization of the system and management processes; corporate culture and motivation.
The redistribution of the budget for research and development costs and the effectiveness of companies in the field of innovation have been considered. In addition, the distribution of portfolio resources by type of innovative activity, the results of which substantiate the choice of innovation tools have been studied.
The study of a set of tools, the applicability of which depends on the speed and specifics of the changes has made it possible to identify typical obstacles to the realization of the innovation potential.

The relevance of the research is due to the need to improve the mechanism of state financial support for industrial production in the framework of stimulating the innovative development of the economy. The subject of the research is tax incentives for enterprises in the system of state financial support for industrial production.
The purpose of the research is development of measures to improve the efficiency of tax incentive instruments for industrial enterprises based on the assessment of their effectiveness in modern conditions.
When the national economy is unstable due to international sanctions against Russia, as well as internal factors, the need to form a core of industrial production capable of ensuring economic growth through the introduction of advanced technologies is of particular importance. In this regard, the article systematizes state measures aimed at supporting the activities of industrial enterprises used in the Russian economy and in the Republic of Adygea, in particular. The best foreign experience in tax incentives for industrial production in comparison with the Russian model of applying tax incentives has been summarized; tax expenses of the budgets of the budget system of the Russian Federation by types of taxes and types of state programs related to the development of industry have been analyzed; priority measures have been developed to reduce the tax burden of industrial enterprises.

The article discusses the priorities of the state policy in the field of stabilization of demographic processes aimed at a significant increase in the birth rate. An aging population, a drop in the birth rate determine today the interest in family support and in the birth of a second and third child are the basis of the country's social policy.
Statistical data that characterize the state of reproduction of the population are usually attributed to demographic indicators. Such indicators as birth rate, mortality, indicators of the size and structure of the population are extremely important ones for the natural movement of the population. Evaluation of demographic indicators in terms of population reproduction has revealed a steady decline in the total fertility rate and the total birth rate. The basis of this process is an objective reduction in the share of the reproductive contingent of women and the «aging» of the population. Evaluation of the order of birth indicates the effect of «delaying" the birth of the first child. The revealed trends in the dynamics of the modern demographic situation in the Krasnodar Territory indicate the processes of demographic «failure» in groups of active fertile age, «aging» of the age-specific fertility model, and a significant reduction in the number of births. The results of the assessment of the potential of the demographic situation of the region made it possible to develop proposals for increasing the reproduction of the population.

The innovative development of the national economy is a priority trend in modern Russia. However, the implementation of strategies related to the development and acceleration of innovation largely depends on the level of innovative development of educational organizations, the formation, development and use of their potential.
The article presents the results of the analysis of indicators of scientific and innovative activities of ITMO University. The key indicators for consideration are the monitoring of the effectiveness of educational institutions of higher education collected by the Main Information and Computing Center of the Russian Ministry of Education and Science. According to the results of the analytical work, it has been revealed that the indicators of the object of the research have positive dynamics and have values significantly exceeding the threshold. The data characterizing the number of publications and their citation, the amount of funding for research and development and their share in revenue, reflect the presence and effective use of the innovative potential of ITMO University. The university also organized a technopark and a center for the collective use of scientific equipment. However, the speed of creating and testing the results of intellectual work lags behind the speed of their transfer and commercialization, which is explained by the need for additional time and other costs for the implementation of these processes.
Thus, the article presents the results of the study and summarizes indicators characterizing the innovative potential of the university, identifies current trends and their causes, identifies trends for further development.

The main program requirements for a promising gene pool of filbert (hazelnut) are presented. It must be resistant to low and high temperatures, moisture deficit in the summer, to the main pests, such as bud and hazelnut sawyer, nut weevils and grey rot. Plant bushes should have moderate growth of up to 3 m in height and diameter of the crown, uniform ripening of fruits within 85-90 %, a husk less than a nut, entry into marketable fruiting since 4-5 years of age.
The target yield of the kernel is more than 810 kg/ha, the fruits of the selection category are of high quality (at least 45 points), the fat content is 60-70 %, protein is 12-18 %, and the shelf life is up to 2 years.
The creation of new varieties is carried out on the basis of hybridization, clonal selection, mutagenesis, genetic engineering methods, pedigree and polyploidy. To evaluate individual and comprehensive indicators of fruit quality, models and sample volumes are presented, which, with an error of 5% and significance level α = 0.05, vary from 2 to 124 measurements. Preliminary allocation of a promising gene pool is proposed to be carried out on the basis of three-year long observations of species, and if it is not possible, by a single assessment of the quality of the fruits, followed by adjustment in their vegetative offspring at the test site.

The article substantiates the need to preserve and replenish the gene pool of subtropical, southern fruit crops and flower-decorative plants in the foothill zone of the North-West Caucasus. In the conditions of the Republic of Adygea such a collection was created for the first time. The complete list of plants studied in the Adygh branch of the FSBSI ARSRIFSC is given, including tea, persimmon, unabi, pawpaw, walnut, hazel, hazelnuts, chestnuts, pecans, apple trees, Kuril tea, flower crops, etc., growing in the collection sites of the Adygh branch of FSBSI ARSRIFSC. The gene pool of fruit is replenished annually: in 2019, the number of unabi variety was increased by five plants, in 2018 walnut-bearing plants were increased due to 1 new variety of hazelnuts «Golovskaya club-shaped» and 1 decorative carmine-red form of hazel. The gene pool of flower and ornamental crops was increased in 2019, including 2 species and 72 varieties.
The article describes the subtropical, southern fruit crops and flower-decorative plants from the gene pool of the Adygh branch, which is represented by 159 samples. The results of assessing the state of crops in the conditions of the branch showed that the death of plants due to adverse climatic conditions was not observed. In the foothills of the North-West Caucasus there is great potential for cultivating unconventional fruit and flower-decorative crops from the gene pool of the Adygea branch.

The article presents the results of a long-term monitoring of lands located in the Republic of Adygea and analysis of agricultural products in its various zones. In the course of the research the current state and possibilities of using lands for agricultural production have been studied, and the ecological state of the agro landscapes of the mountain zone of the Republic of Adygea has been assessed. The lands of the flat zone of the Republic have also been monitored in order to determine their suitability for agricultural use. An agro ecological assessment of land and agricultural crops according to their requirements for growing conditions has been carried out for farms of the foothill zone of the Republic, an optimal structure of cultivated areas has been created, various types of crop rotation have been compiled and proposed.
The problems of functioning the land monitoring system have been analyzed on the basis of an analytical review of literary sources and own experimental studies, and priority areas for improving the effectiveness of its implementation have been identified. The main objects of the research are the natural-economic territorial complexes (NETC) of the plain, mountain and foothill zones of the Republic of Adygea.