Analysis of foreign experience in functional drinks production

Abstract

The article analyzes foreign experience in the production of functional beverages. It’s been noted that all global functional markets are united by steady growth due to the increasing consumer demand for functional drinks from year to year conditioned by the dynamic development of healthy lifestyle trends, the desire for improvement and preservation of health. Due to this fact, production increases in the field of creating innovative functional drinks, which are the most convenient and rational form of nutrition with desired properties. Systematic use of beverages in the composition of daily diets can have a preventive effect on one or more functions or systems of the human body. The authors have studied the assortment of foreign functional beverages and presented the most popular and prevailing commercial examples of functional beverages in the turnover of foreign countries with the characteristics of main natural components, their properties and functional orientation. It has been established that the use of non-traditional types of plant materials with a high content of biologically active substances remains a promising direction in the creation of functional beverages which set different functional directions and differentiate depending on historical and local preferences.