Conceptual foundations of the development of the tourist complex of the region in the conditions of the COVID-19 coronavirus pandemic

For the tourism industry, the COVID-19 coronavirus pandemic has become the most serious challenge of its existence. The industry suffers serious losses and loses jobs, which generally negatively affects the unemployment rate in the country. Meanwhile, strict anti-epidemic measures introduced by various countries have accelerated the transformation of world tourism. High-tech companies with global ambitions, digital startups are appearing on the market, which leads to new opportunities for individual tours and formats of international cooperation. It is obvious that the global crisis related to the COVID-19 coronavirus pandemic will lead to a new, more sustainable format of the tourist complex in the future. The purpose of this article is to study the current state and measures to stimulate the tourism industry in the context of the COVID-19 coronavirus pandemic and to develop a conceptual model for the development of the tourist complex in such conditions. The following methods of scientific cognition are used in the work: abstraction, analysis, induction, synthesis. The article substantiates the relevance of the study. Some indicators of the functioning of domestic tourism during the pandemic in comparison with previous periods are considered, in particular, the tourist flow of Russia in view of the spread of coronavirus infection. Measures to support tourism in the current conditions are considered, relevant measures to support the industry are singled out separately. The main ideas of targeted federal projects are outlined, such as: the national project «Tourism and the hospitality industry», «Strategy for the development of tourism in Russia until 2035». A conceptual model of management of the tourist complex of the region in the conditions of the COVID-19 coronavirus pandemic is proposed, which assumes a systematic approach to the diagnosis of tourism development and allows formalizing managerial impacts on the tourist complex of solutions to ensure its sustainable development.

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